Thought Leadership
Responsible for ensuing on-going training and agility of staff, understand and promote important strategic branding practices across multi-layered organizations. Deliver presentations of creative knowledge and expertise both internally and within the external marketplace. CORE COMPETENCIES:
Holistic Creativity and Transformative Thinking:
Ability to identify and activate brand assets across media & consumer interaction points over the life of the brand. Keen understanding of how to balance relevancy and surprise to drive brand memorability.
Brand Architecture and Systems Creation:
Ability to organize complex brand offerings into navigable systems that are intuitive for the shopper and maximize brand stretch.
Design Thinking and Problem Solving:
Uses empathy, brand forward visioning, emotive concepts and prototyping to create surprisingly obvious and effective brand ideas that can be communicated visually with consumer delight.
Leading and Inspiring Teams:
Track record of hiring, training and motivating world-class design teams within the organization that is able to influence and grow brands while maintaining a creative edge. Proactive in sharing and importing best practices within the creative network.
Understanding Consumer Behavior:
Create test-able design solutions based on what consumers actually do (versus what they say) by accessing and leveraging existing pathways of understanding.
Capability Building:
Ability to provide new approaches and capabilities that enable broader application across multi-channel media. Translate rich ideas to action and drive team to successful execution.
Creative Vision & Excellence
Sets an inspirational creative vision and high standards for the franchise. Responsible for overall creative excellence, including problem solving, creative strategy, quality of creative craft, innovation within creative team, and impact of the creative product. Provides leadership and direction of the creative process;
is the final arbiter of creative excellence for the design group. Encourage a continuum of thinking that expand ideas built on previous brand success.
Understanding /Awareness:
Learning the aesthetic and cultural norms when solving client branding challenges (particularly with global clients). Partners effectively with all departments to ensure delivery of on-time, high-quality deliverables that address client challenges. Communicates findings and recommendations in a clear and compelling manner in written, oral, and presentation forums.
